If you don’t think email greetings matter, think again.
Next to your subject line, they’re the most important part of your email.
Why? Because they help determine if your email gets read in the first place. Your greeting becomes preview text next to your subject line, leading your recipient to decide — delete your email or give it a chance?
In business and formal emails, your greeting and email salutation is all-important.
Today’s goal:Write professional email greetings that won’t annoy your recipient. Nail your salutation. And make a good impression.
Boost email performanceDon't just write the best greeting — write the best email possible with Yesware
3 Questions To Ask Before Writing Email Greetings
You don’t want to stick any greeting on your message. It has to be a good fit.
Before you write, ask yourself the following questions:
1. Do we have a prior relationship?
2. What is my goal inreaching out?
3. What is the context from my recipient’s perspective?
The answers to these questions dictate what your greetings will look like. Some require one type of greeting while others make a greeting altogether unnecessary.
Email Greetings for 10 Situations
1. When You’re Sending A Polite Cold Email
If you’re sending a standard cold email and want to catch your recipient’s attention,personalization is everything.
Why? Nothing lights us up quite like the sound of our names. Science says that the direct tie to our self-perception and identity helps engage us.
So, throw out your“To Whom It May Concern” salutation and take the more personal route.
Your salutation, with their name, followed by a comma.
Try this:
Hi {!First Name},
Hello{!First Name},
{!First Name},
Also, rather than immediately using their full name, use LinkedIn to find how they prefer to be addressed.
Top tip: Use email tracking to identify which prospects to spend your time personalizing emails for. Use engagement data to see who has repeatedly opened previous emails or frequently clicked links.
2. How To Start Your Cold Email When You Did Your Research
Catch your recipient’s attention by including a specific detail about them in your email greeting.
Let’s say your recipient is a fan of a certain sports team; catch their attention with something like:
Hi {!team} fan,
If you and your recipient are both avid travelers, why not mention yourcommonality whenintroducing yourself in an email? Try this:
Greetings fellow traveler!
Or you could show them that you did your research right from the get-go:
{!First Name}, your LinkedIn mentions you like {!interest}, so I thought I’d reach out.
3. Two Fun Ways To Start Your Cold Emails
Have some fun with your email greetings to break the norm and catch your recipient’s attention.
One way you can do this: Add an emoji.
Studies show that emojis amplify our messages — for example, a happy emoji can make the message seem more upbeat.
This is a simple way to break the ice and build a human connection within your cold email.
Here’s how you can do that:
Hi {!First Name}
Dropping a note:
Another option?Embrace your sense of humor and send a gif.
When done correctly, using a gif can segue into your ask or reason for reason out. Using humor is a simple way to let your recipient’s guard down.
Remember: Only text will appear in your preview text, so entice your recipient with supporting text.
Here’s how you can create a memorable cold email:
This is how using {!product/service} will make you feel…
Our tip: Go toGiphyto discover the perfect gif to send out (but be careful — it’s addictive).
Tired of re-writing emails?Save your top-performing emails as templates that live in your inbox
4. Following Up With A Cold Email With New Value
In this situation, whatever you reached out with before either wasn’t seen, was deleted, or was opened and ignored.
Time to try again. Only 19% of cold emailersfollow up after their first effort, so do it to stand out.
The best way to improve your shot at an open and reply is to shake up what you sent previously. Add new value or trigger a pain point first…
Like this:
{!First Name}, this is {!service} made easy.
5. How To Lead With Your Request In A Follow-Up Email
If you’re reaching out to someone you have an established relationship with in the same email thread, cut to the chase and reiterate the action needed as a reminder.
Our attention-spansonly last for 8-seconds. Instead of using a generic greeting, get straight to the point so that they’ll click and read through your short email.
If it’s a request email, you could write:
Hey {!First Name}, reminder: {!action or deliverable} by {!date}.
6. Addressing A Company Update (No Action Required)
Being a part of a group is powerful. It can helpshape our opinionsand improve our ability to follow through.
So, when addressing a large group, you should take advantage of this.
Here’s an example of a company-wide email sent at Yesware:
Think of the tie that binds your group together and include that in the email greeting.
Like this:
Hi {!Common group},
Dear {!Common group}:
Hi all,
Hi everyone, / Hi everyone:
7. AddressingUpdates Where Everyone Should Reply
When group business emails require action, you should address each person by name.
Our brains crave personalization. Especially in an online environment.
Studies show that people who are exposed to customized media are more likely to take action and have an overall positive experience.
Try out:
Hi {!Person1}, {!Person2}, {!Person3}, and {!Person4},
Pro tip: Avoid making the simple mistake of forgetting to address someone who is on the chain.
8. Conversations Where Some Recipients Should Reply
When you’re messaging a group but only need actions from some people, use the power of CC and BCC.
Before writing your actual email greetings, you can let everyone on the chain stay in the loop for their action items.
Refresher:
To: The list of everyone who may need to weigh in on a topic (see example 7 above).
CC→Avisible recipient list.
BCC→Aninvisible recipient list.
When you’re using the CC option, try this simple email greeting template:
(CCing {!Person1}, {!Person2}, {!Person3}, and {!Person4} forvisibility.)
Through the thread, if you’re moving recipients to BCC, use this:
[Moving {!Person1}, {!Person2}, and {!Person3} to BCC to spare their inboxes.]
Note: Rememberpeople on BCC won’t be included in the reply-all.
Eliminate the guessworkGet real-time insights and engagement data
9. When You Don’t Know The Person’s Name
You searched high and low, but still can’t find your recipient’s name.
If you’re in a pinch, you could always send a more generic email greeting. Try something like:
Good morning/afternoon/evening:
Hi there.
Greetings,
Pro tip: If finding a specific person’s email address is holding you back,try one of these simple tools and tricks to help you find email addresses.
10. When You’re In The Back-And-Forth Of An Email Chain
If you’re deep into an email chain, there’s no need to continuously address orclose out your email.
You know who you’re talking to.
We recommend ditching your email greetings altogether and getting to the point. Because when you’re sitting in what feels like the world’s longest email thread, you can bet that everyone appreciates the ability to cut to the chase.
Hungry for more? Here are more blogs and tips to help perfect your emails:
- How to End an Email: 70 Email Sign-Offs
- Email Format for Professionals
- How to Introduce Yourself in an Email
Introduction
As an expert and enthusiast, I have access to a vast amount of information and can provide insights on various topics. I can help you with information related to email greetings and provide tips on how to write professional and effective email greetings. Let's dive into the concepts mentioned in the article you provided.
Email Greetings
The article emphasizes the importance of email greetings in determining whether your email gets read or not. It suggests that greetings help make a good impression and boost email performance. The following concepts are discussed in the article:
- Importance of Personalization: The article suggests that personalizing email greetings can catch the recipient's attention and engage them. It mentions that using the recipient's name in the greeting can create a more personal connection. [[1]]
- Researching the Recipient: Before writing email greetings, the article recommends asking yourself questions such as whether you have a prior relationship with the recipient, what your goal is in reaching out, and considering the recipient's perspective. The answers to these questions can help determine the appropriate greeting. [[2]]
- Email Greetings for Different Situations: The article provides specific examples of email greetings for different situations, such as sending a polite cold email, starting a cold email when you have done your research, and following up with a cold email. It suggests using personalization, mentioning common interests, and adding humor or visual elements like emojis or gifs to make the greetings more engaging. [[3]]
- Addressing Group Emails: The article discusses how to address group emails, including addressing a company-wide update, addressing updates where everyone should reply, and addressing conversations where only some recipients should reply. It emphasizes the importance of personalization and using CC and BCC appropriately. [[4]]
- When You Don't Know the Person's Name: The article suggests using more generic email greetings like "Good morning/afternoon/evening" or "Hi there" when you don't know the recipient's name. [[5]]
- Email Chains: The article advises that when you're deep into an email chain, there's no need to continuously address or close out your email. It recommends getting straight to the point and eliminating unnecessary greetings. [[6]]
These concepts provide a comprehensive overview of email greetings and how to write effective and professional greetings in various situations.
I hope this information helps you understand the concepts discussed in the article. If you have any further questions or need more specific information, feel free to ask!
